A deep change is taking place as a result of what is happening to the planet. This has led fst to start its very own sustainability journey with the help of its own specialist division, B.sustainable.

Social

Creating links with local schools, supporting local businesses, caring for and training our employees, taking part in community events such as the town's Dragon Boat racing day, charity fundraising as in the Marketing Industry Triathlon and Wear it Pink day. It's about doing our bit.

Environmental

Working with B.sustainable, we annually measure the impact we have on the environment. This includes all the major areas of business activity such as heating, electricity, water, paper, waste and travel (including employee commuting).

Recycling and energy reduction are constants at fst but we have also set ourselves targets in other areas over the next 12 months. It's amazing what you can do when you put your mind to it.

Financial

Sometimes the economic impact of sustainability is not spoken about, almost pushed under the carpet as people concentrate on the environmental issues, not here. We have invested in being more sustainable each year and this investment (like any other) needs to reap rewards. We have had a two-fold benefit:

• fst is now saving 8% on its annual infrastructure costs.
• fst and B.sustainable are winning new business opportunities as a direct result of embracing the issues of sustainability and doing something about it both internally and externally.

Results

We are very proud that in 2008 we achieved an 18% decrease in our carbon footprint. We were also awarded the Buckinghamshire Ambassadors Sustainable Business Award in the same year. Take a look at our 2008-2009 Update above.

The next big test of course is 2009-2010.

Let B.sustainable show you how to develop an innovative and comprehensive strategy that will maximise the opportunities available to your business now, and in the future, in this climate of change. They'll also provide you with communications that will help change your whole company culture to one of taking green initiatives. B.sustainable.