The last few weeks have seen The Travel Convention take place in Malta and fst were there with Avis to ensure everything ran as smoothly as possible. The Convention, organized by ABTA – The Travel Association, runs over three days and is the most significant event of the year for the UK travel and tourism industry.

The event was an unqualified success and even though there was work to do, I daresay Mark and Emma managed to enjoy themselves a little bit… 

fst will now be relying on pedal power to propel us through the streets of London, as we have joined the Barclays Cycle Hire scheme.

The scheme aims to get motorists out of their cars and on to saddles by providing affordable and convenient cycle docking stations all around the city. Simply insert the key into a vacant docking slot, wait for the green light and take to the streets. Traffic jams are consigned to history and we will also enjoy the glow of doing our bit for the environment and London congestion. They may even be a few among us who will benefit from some much needed physical exertion.

Social Media is rapidly becoming the most important tool in the digital world and is growing at a remarkable rate. At this stage, we can confidently say, it’s not whether one uses Social Media, but how one uses it.

Magda, our in-house expert on SEO and Social Media, recently held a workshop on her favorite topic allowing us to get a better understanding of the opportunities that Social Media has to offer to our business and therefore to our clients. Here are some of her tips:

• Communicate in personal rather than corporate terms
• Remember that you cannot control social media, it’s not about what is said about you; it’s how you react to it
• Realise that what you say is your organisation’s voice and therefore immediately reflects your brand

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