Group News
Freshened-up Rentokil becomes a Superbrand

The 2008 B2B Superbrand book will feature Rentokil Pest Control for the first time, identifying it as one of the UK’s strongest brands. The refreshed brand was designed and launched by fst, following a successful 3-way pitch.

fst began the 4-month project to refresh the logo, collateral and photographic style in November 2007.  The ‘new look’ Rentokil Pest Control was launched via an internal engagement programme in March and is currently being rolled out globally to a total of 44 countries, with great success.

"fst has been outstanding throughout the brand refresh process; from the branding expertise of Alex, the Creative Director, through to the dedicated approach of the account management team. Turning around a complete brand refresh in four months would not have been possible without fst”, said Randolph Carter, Market Director, Rentokil Pest Control.

fst could help your brand achieve Superbrand status for 2009. Email Craig Watson or call him on 01628 498509 to find out more.

Download the Rentokil Pest Control 2008 B2B Superbrand page.