Live Group wanted a new website to promote its services. Following fst’s recommendation they also invested in a rebrand, connecting their specialist divisions within Live Group. 

How do you rebrand so that all the specialist divisions within your business, have their own identity, and yet create cohesion?

The parent identity was inspired by performance spaces, which led to the creation of the spotlight arc symbol. This created a platform to develop the colour palette and family of icons to represent each specialist division.

This was delivered with guidelines for usage and a complete digital overhaul including website, microsite and off-line portal